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Research papers

Information theory versus factor analysis in typology

Values and lifestyles are taking on an increasingly significant role in, product communication and environment design. Social, economic, demographic, anthropological changes lead to the differentiation of products and services that are targeted to a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Akin Alyanak, Erkani Keyman
September 1, 1990
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Citation

Alyanak and Keyman (1990a, September 01). Information theory versus factor analysis in typology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-theory-versus-factor-analysis-in-typology